David Alan Collection

Situation

DAC was growing through its physical showroom but had little digital presence to match. Their existing website was outdated, product imagery wasn’t optimised for online sales, and there was no consistent marketing strategy driving traffic or engagement online. They needed a full digital revival. Not just marketing, but the foundation to market on.

Task

Rebuild DAC’s digital presence from the ground up. That meant replacing their old website with a modern e-commerce experience, managing their Shopify product catalogue, and running a coordinated marketing strategy across Google Ads, email, search, and content to drive qualified traffic and leads.

Action

Website and E-commerce

Designed and built a new website for DAC, replacing the outdated previous site.
Set up and managed the Shopify product catalogue, including editing and optimising product images before uploading them.
Managed ongoing product and collection uploads as new inventory and container arrivals came in.
Handled website maintenance, performance upkeep, and coordination with the DAC team on product launches and updates.

Marketing and Growth

Managed approximately $5,000/month in Google Ads using Search and Performance Max campaigns to drive qualified traffic and leads.
Developed and managed email campaigns through Mailchimp for promotions, new arrivals, product collections, and editorial content.
Coordinated Google Business Profile marketing, including review-generation campaigns to support local visibility and showroom foot traffic.
Managed blog and editorial content coordination, from graphic selection and publishing to promotional distribution.
Built dedicated landing pages for campaigns including Favorite Pieces discounts, sitewide offers, and new product arrivals.
Troubleshot Google Ads and Shopify conversion-tracking issues to improve attribution and reporting accuracy.

Result

Email campaigns achieved

98.4%delivery rate

62%open rate

5%click-through rate

Improved Google Business Profile visibility and showroom engagement through review-generation campaigns.

Established a consistent digital presence across paid advertising, email, search, local marketing, e-commerce, and editorial content. Previously there was almost none.